Wild Veggie™ Expands to All Florida Whole Foods Markets

Frankfort, MI (May 11, 2009) — A fresh delicious new way to enjoy vegetables on-the-go has been so popular at three Whole Foods Markets in Florida that the popular grocery chain is now selling Wild Veggie™, the SouperDrink ™, at all of its 16 locations throughout the Sunshine State. Offered as convenient pre-packaged chilled soup that is good for everybody and every body, Wild Veggie's four varieties of chilled soups are conveniently located in the prepared foods refrigerated case of every store and in select stores as a self-serve item.

“Wild Veggie is a healthier alternative to traditional soups. It is an all-natural product that has earned the attention of the food industry for its fresh-picked flavor, nutritious appeal and innovative serving options,” explained Chris Walrad, National Sales and Marketing Manager. “Wild Veggie is also a perfect fit for Whole Foods, whose customers appreciate healthful products that meet strict quality standards.”

Available in broccoli, red bell pepper, cauliflower and edamame, Wild Veggie is packaged in 16 oz and 32 oz clear containers. The chilled soup can be enjoyed immediately as a refreshing meal or side item. Or, it can be heated for a delightful warm soup. Wild Veggie is also easy to prepare in a variety of delicious and nutritious recipes.

“Whole Foods customers enjoy the ease of Wild Veggie's self-serve dispensers as well as the new pre-packs,” said Walrad. “Consumers appreciate Wild Veggie's all-natural quality. We start with fresh in-season vegetables that are minimally processed to ensure rich vegetable taste and nutrition. Wild Veggie contains no preservatives, artificial ingredients, color or trans fat.”

Whole Foods Market is the world's leading retailer of natural and organic foods, with more than 270 stores in North America and the United Kingdom. Wild Veggie is distributed by Graceland Fruit, Inc., the world's largest distributor of infused dried fruits and vegetables. Additional product details and locations are online at wildveggieus.com. For more information, contact Chris Walrad, National Sales Manager, at 231.651.9231 or cwalrad@wildveggieus.com.