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Wild Veggie to be Showcased at Expo West

FRANKFORT, MI (March 7, 2008) –After an exceptional debut in January, Wild Veggie, a new all-natural vegetable product that tastes fresh picked, will be available for tasting at the Natural Products Expo West trade show in Anaheim, California, March 14-16, 2008.

"We were pleased with the enthusiastic response Wild Veggie received at its January debut during the National Association for the Specialty Food Trade Winter 2008 33rd Annual Fancy Food Show," explained Chris Walrad, National Sales and Marketing Manager. "The positive reaction Wild Veggie continues to generate suggests that it is destined to become one of this year's new food finds."

Wild Veggie is garnering the attention of the food industry for its fresh-picked flavor, nutritious appeal and innovative serving options. Starting with fresh, raw vegetables, it is all-natural and minimally processed to ensure rich vegetable taste and nutrition. Fast and convenient to prepare as a unique alternative to processed vegetables, Wild Veggie can be served hot or cold as a soup or drink and is the perfect vegetable base in recipes. Varieties include broccoli, red bell pepper, cauliflower, and edamame (soybean).

Wild Veggie is produced and distributed by two world-renown food industry giants. Graceland Fruit (US), the world's largest distributor of infused dried fruits and vegetables, entered into a joint venture with Otuska Foods (Japan) to distribute this unique vegetable product in the United States.

The collaboration allows Graceland to expand its ability to meet growing consumer demand for healthy servings of fruits and vegetables with a broad product line and new product innovation processes. The two companies are further committed to offering an unparalleled quality assurance program that tracks raw materials through the manufacturing processes and distribution channels under Graceland's highest standards.

Otsuka Foods is a major company of the Otsuka Pharmaceutical Group. Some of Otsuka's most recognizable U.S. products include SOYJOY nutrition bars, CRYSTAL GEYSER® ALPINE SPRING WATER and NATURE MADE nutritional supplements.

Additional product details are available at www.wildveggieus.com or by contacting Chris Walrad, National Sales Manager, at 231.651.9231 or cwalrad@wildveggieus.com.

       
Graceland Fruit
Proudly distributed by Graceland Fruit.

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