New Food Product Debuts at Fancy Food Show
ATLANTA, GA (January 10, 2008) – An innovative food product is being launched into U.S. markets that will offer consumers a convenient way to get the nutrition they want and need. Wild Veggie will debut on January 13, 2008, at the National Association for the Specialty Food Trade (NASFT) Winter 2008 33rd Annual Fancy Food Show in San Diego, California.
Starting with fresh, raw vegetables, Wild Veggie is all-natural and minimally processed to ensure nutritious vegetable taste and nutrition. Fast and convenient to prepare as a unique alternative to processed vegetables, Wild Veggie can be served hot or cold as a soup or drink and is the perfect vegetable base in recipes. Varieties include broccoli, cauliflower, red bell pepper and edamame (soybean).
Wild Veggie is produced and distributed by two world-renown food industry titans. Graceland Fruit (US), the world’s largest distributor of infused dried fruits and vegetables, entered into a joint venture with Otuska Foods (Japan) to distribute this unique vegetable product in the United States. Recognized for its unparalleled position in the industry, Graceland offers outstanding research and development, along with a breadth of product line and new product innovation processes.
The collaboration allows Graceland to expand its ability to meet growing consumer demand for healthy servings of fruits and vegetables. The two companies are further committed to offering an unparalleled quality assurance program that tracks raw materials through the manufacturing processes and distribution channels under Graceland’s highest standards.
Otsuka Foods is a major company of the Otsuka Pharmaceutical Group. Some of Otsuka’s most recognizable U.S. products include SOYJOY nutrition bars, CRYSTAL GEYSER® ALPINE SPRING WATER and NATURE MADE nutritional supplements.
Additional product details are available at www.wildveggieus.com. Brokers are encouraged to contact Chris Walrad, National Sales Manager, at 231.651.9231 or cwalrad@wildveggieus.com for additional information and opportunities.
